146: Create Your 2021 Business Plan in 10 MinutesJan 01, 2021
CREATE YOUR 2021 BUSINESS PLAN IN 10 MINUTES Now that we can see light at the end of the 2020 tunnel, let’s shift our focus to creating your fail-proof business plan for 2021.
1. Create a client avatar
Make a list of characteristics of your ideal client. What do they like? How do they shop? Refer to episode 12 for more in-depth info on creating an avatar.
2. Evaluate your USP (unique serving position)
What is it that makes you unique. What can your clients get from you that they can’t get from someone else?
3. Create a list of all your offerings
This list can include products, services, etc. Go through your list and identify best sellers. Also, identify those products that didn’t do as well as you were hoping by putting an X next to them.
Create a new list with the X’s from the last step. Do any of them bring you joy? If not, go ahead and remove them. The, with the ones that are left, think through how you are offering them. Perhaps it’s the marketing that needs improvement. Perhaps it didn’t catch the attention of your intended audience, or maybe the intended audience wasn’t the right one.
- Create Client Avatar [6:06]
- Evaluate your USP (unique serving position) [7:00]
- Evaluate your current offerings [8:43]
- Simplify [9:12]
How legit is your business?
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