How to Expertly Interrupt Your Audience to Catch Their Attention

Consumers are constantly bombarded with brands competing for their attention.

Grabbing the attention of your audience is a crucial skill for an entrepreneur to have. Learn how to make your business stand out from the crowd with these tips from Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World. 

Brendan suggests that you focus on 2 things in order to be successful at this:

1. How can I win attention?
2. Once somebody stops, how do I retain their attention for as long as humanly possible?

It all starts with your mindset. Too many entrepreneurs give up or they don’t take their failures as a learning lesson.