How to Make Customers Think Anything You Want with Spencer Lum
The Gist Of This Episode: Quit throwing out content and hoping it sticks! Join Rachel and Spencer Lum as they discuss ways to create addictive content that creates relationships and ultimately sells (without selling!).
What you will learn:
- How to get people to connect with you
- The 3 P’s of creating addictive content
- Why you should avoid information (value) overload
- How to balance personal and professional in the content you provide
- The importance of stories
- and more!
Tools & Resources:
Featured Guest & Resources
Spencer Lum is the influence strategy guy behind ExtraBold, and he thinks that life is too short to be bold, when you can be extra bold. Oddly, he hates hyperbole, but he does like helping creative entrepreneurs figure out new ways to benevolently brainwash strangers so they love you and buy your stuff. Most days, he can be found at his desk, hopped up on coffee, trying to figure out different ways to say the word “authentic.”
Find all of Spencer’s resources here:
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